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Communicating transparency in government decisions
The case study examines communication strategies for community engagement regarding a controversial industrial development proposal…
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Mental real estate
Candidly sharing the experience of living with ADHD, highlighting challenges and strengths, including hyper-focus, creativity,…
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Critical reflection: Leadership archetypes & company culture preferences
Values-based hiring explored with Atlassian culture fit and leadership styles.
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An ode to a culture of excellence
In the service industry, genuine care and attention elevate the customer experience, transcending opulence and…
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Tech trends: People and process before technology. Always.
Technology trends impact businesses; Leavitt’s model helps balance tech adoption by considering people, process, and…
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On radical candour
A technology issue caused frustration and income loss, but radical candour helped manage the situation…
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Why your brand’s ‘Why’ matters: Exploring the essence of brand ideas
Crafting a brand idea is crucial, as it shapes a brand’s essence and guides strategic…
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Interview on “A Wholeness Podcast”
💡 Have you ever looked back on your life with a deep sense of gratitude,…
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Interview on “Rural Venture Collective” podcast
In this episode of the Rural Venture Collective podcast, I share the story behind Earth…
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Digital Leadership
The project explores Earth & Soul Pizza’s technology change impact, highlighting leadership challenges and recommendations…
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Customer Experience Strategy
Earth & Soul Pizza’s transition to a new e-commerce system impacts customer experience, highlighting areas…
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Customer Relationships & Influencing Stakeholders
The project focused on developing an at-risk response and action plan for a stakeholder failure.…
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Customer Solutions & Value Analytics
A fictional food delivery platform “Eatery” was analysed for a GradCert in Customer Success Management…
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Akora Flats Visual Identity & Website Development
Akora Flats transformed its brand in 2019 with a modern identity and responsive website, enhancing…
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The Abbey Rebrand and Website
The Abbey on Raymond Island offers a welcoming space for spiritual connection, community involvement, and…
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Sensual Seed: End-to-End Design Project
Christine Ford, a counselor and hypnotherapist, created the Sensual Seed Oracle Card Deck to inspire…
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Paige Williams: Brand Development
Dr Paige Williams, consultant and coach, sought a refined brand identity combining neuroscience and psychology,…
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Happy Changemakers: Brand Development
The Happy Changemakers brand sought a minimal, legible text logo in coral, turquoise, and yellow.
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La Riva: Brand Development
The luxury accommodation and experiences industry seeks fresh ideas for a new logo and brand…
I’m Merryn,
A human-centred strategist, passionate about bringing this approach to the Age of AI.
Here, I share my expertise, insights and MBA journey with a hope to inspire social change – leaving the world a better place for future generations.








