The Brief:

With a range of visual styles in the corporate governance/executive coaching sector, the Happy Changemakers brand needed to cut through to ensure visual impact.

The design brief was open, with a preference for minimal, text based logos in font styles that are legible. The client liked the tones of coral, turquoise and yellow.

The Moodboard:

The brand vibe is energetic and references balance, rebellion, happiness, change, passion.

Initial Designs:

The design directions embrace modern and sophisticated typography to differentiate Happy Changemakers from the crowd through a minimal text-based logo.

Final Design:

The client loved concept two, and applied a more accessible colour palette to arrive at the final iteration.