“Eatery” was a fictional food delivery platform akin to UberEats that we analysed for the Customer Solutions and Value Analytics unit within the Graduate Certificate in Customer Success Management.

I chose to brand “Eatery” in a strong sans serif typeface with tight kerning and a simple graphical element.

In the final assessment, we needed to undertake a cost-benefit analysis to justify our choice of two scenarios for:

• Process and technology
• Customer acquisition improvements

Final grade: 84% – High Distinction

Skills demonstrated in this project:

Cost-Benefit Analysis · Data Analysis · User-centered Design · Customer Journey Mapping · People-Process-Technology